Privacy Policy

Last updated: August 2026

Introduction

misty-otter is committed to protecting your privacy and ensuring that your personal information is handled responsibly. This Privacy Policy explains how we collect, use, store, and protect information when you use our website or engage with our services.

Information We Collect

We may collect the following types of information:

Information You Provide

• Name and contact details when you submit enquiry forms
• Email address for correspondence
• Business information relevant to our consulting services
• Any additional information you choose to share with us

Information Collected Automatically

• IP address and browser type
• Pages visited and time spent on our website
• Referring website addresses
• Device information and operating system

How We Use Your Information

We use the information collected for the following purposes:

• To respond to your enquiries and provide requested services
• To communicate with you about our services
• To improve our website and user experience
• To comply with legal obligations
• To analyse website usage patterns

Legal Basis for Processing

Under UK data protection law, we process your personal data based on:

• Consent: When you have given clear consent for specific purposes
• Contract: When processing is necessary to fulfil a contract with you
• Legitimate interests: When processing is necessary for our legitimate business interests
• Legal obligation: When we are required to process data by law

Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share information with:

• Service providers who assist in operating our website
• Professional advisers such as lawyers or accountants
• Authorities when required by law

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Enquiry data is typically retained for three years from the last contact unless you request deletion sooner.

Your Rights

Under UK data protection law, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Object to processing of your information
• Request restriction of processing
• Request data portability
• Withdraw consent at any time

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

[email protected]

Thornton House, 14 Manningham Lane, Bradford, BD1 3EA